Your Business Deserves More Than a Quick Fix — Build a Marketing System That Lasts.
Marketing Made Simple for Small Business is an exclusive, high-touch mentorship for women entrepreneurs 40+ who are ready to grow their businesses with clarity, confidence, and strategy that actually works.
This isn’t for everyone. And that’s the point.
I built a 7-figure business from a $500 investment, and then I sold it. Through Marketing Made Simple, I’ll teach you the exact strategies and skills I used to find this kind of success…so that you can too.
Marketing Made Simple for Small Business is the group mentorship that helps you go from feeling lost and overwhelmed with marketing to confidently growing your business with simple, effective strategies.
Over 150 women entrepreneurs have gone through our first four cohorts.
Most didn’t want to leave when their year ended — so we created the Dear FoundHer Forum to keep them connected.
Now, we’re opening the doors to our Fall 2025 Cohort, and for the first time ever, it’s application only.
Why? Because this mentorship works best when you’re in a room with women just like you: committed, driven, and ready to do the work.
MMS promises to simplify your marketing, amplify your sales, and help you build a business that stands the test of time.
Building and growing a business isn’t a sprint — it’s a marathon. And yet, most entrepreneurs get caught in a cycle of:
❌ Throwing spaghetti at Instagram and praying for clients
❌ Signing up for one-off workshops with no ongoing support
❌ Chasing the next marketing “hack” instead of building systems
❌ Feeling stuck, isolated, and overwhelmed
That’s not what lasting businesses are built on.
You’ll walk away from Marketing Made Simple with…
A Clear Marketing Roadmap: Instead of throwing spaghetti at the wall, you’ll leave with a step-by-step plan you can rinse and repeat every month to drive growth.
An Understanding of the Simplest Marketing Tactics: Social Media, Website, Email Marketing, Events, Partnerships and Publicity and how to apply them to your business.
Messaging That Sells: You’ll finally know exactly how to talk about your business so your audience listens, understands, and buys.
More Time Back in Your Week: With strategies that actually work (and no more wasted effort), you’ll reclaim hours to focus on the parts of your business you love.
Revenue Growth You Can See + Track: Your marketing will no longer be busywork — it will be directly tied to real sales and growth in your business.
Confidence as the CEO of Your Business: You’ll stop second-guessing your decisions, because you’ll know the exact moves to make to grow and sustain your business.
This isn’t theory. It’s execution, clarity, and results.
Over 150 female entrepreneurs have simplified their marketing and grown their businesses with Marketing Made Simple. Join them today!
Who is this for (and not for):
✅ Women business owners 40+ who are serious about growth
✅ Founders who know they need structure, guidance, and accountability
✅ Entrepreneurs tired of spinning their wheels with random tactics
✅ Those ready to invest time and effort into building something sustainable
🚫 This is NOT for hobbyists or those looking for an overnight success hack
🚫 This is not a course you can buy and forget about — it’s a mentorship that requires your full participation
When you’re accepted into MMS here’s what you receive:
Weekly Mentorship Calls: Intimate, live strategy + execution sessions
Step-by-Step Frameworks: Marketing strategies simplified, so you know exactly what to do
Private Community Portal: Access your cohort and our entire community.
Accountability & Support: From both Lindsay and your cohort of peers.
Personalized Feedback: You’re not just a number, you’re a business we care about.
Dozens of Resources: E-books, checklists, How-To Guides, courses and more. (value $1,000+)
Lifetime Access to the Dear FoundHer Forum and FoundHer Files— because the magic doesn’t end after the call (value $1397)
1:1 Kick-off call with Lindsay Pinchuk within the first 4-6 weeks. (Value $699)
1:1 Marketing Strategy Call with Lindsay Pinchuk between months 4-6. (Value $699)
WHAT’S BEING SAID INSIDE MMS…
“Lindsay's Marketing Made Simple (MMS) has taught me not only the value of building community and connections but truly HOW to go about doing so. In fact, just by joining the program you will meet an AMAZING cohort of female entrepreneurs who will become your community, cheering you on in your FoundHer journey.
Lindsay makes this all possible through encouraging conversation, feedback and innovation in a safe and supportive space. I have grown my Instagram following tremendously since joining, refined my business pitch and even further developed my technical skills on social media.
Lindsay's genuine passion for helping other women grow their businesses is felt from the moment you join her program. If you are truly invested in elevating you business to the next level, MMS will help get you there!”
~~Jillian, The Wellness Extension
More Questions?
Apply today - spots are first come, first serve!
We'll schedule a call with you to determine if this program is the right fit for you and answer any additional questions you may have about joining.
WHAT CURRENT MMS MEMBERS, PAST STUDENTS + CLIENTS ARE SAYING…
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Lindsay is a wealth of knowledge and an inspiration to all women founders. She is dedicated to helping others move their business forward, and it is clearly shown in all that she does. The marketing tips that she shared are easy to implement, and I have already seen results.
ANDREA HECHT, LIFE + PURPOSE COACH
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I learned so much from you and so much that I can start applying right away, and just within a few posts, I've already seen a difference. Thank you so so much for providing this.
LISA SCHOENHOLT, BROOKLYN EMBODIED
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I'm seeing measurable growth and building relationships in my field every day because of Lindsay's advice.
LAURA GARLAND, A SPIRITED CEREMONY
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Enthusiastically driven and rooted in integrity, Lindsay showed me how to transform my thinking and ultimately helped me build my dream in launching a small business to serve others beyond belief!
CINDY G., FORTUNE 100 EXECUTIVE
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I am up over 300 followers from when I took the course with you. I credit you for any movement I have had.
DONNA KORREN, THE EMPTYQUESTER
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Lindsay’s social media and marketing classes are amazing! I saw an increase in my sales right away after putting her strategies in place.The very first assignment was to create an introduction post for social media. Wow! Between that night and when I woke up in the morning, I got over 20 orders!
SARA MINKUS, LOVE IT LABELS BY SARA
What's being said inside MMS...
FAQS
How much does it cost?
Marketing Made Simple isn’t an expense. It’s an investment that pays you back in sales, time, and sanity.
Most masterminds cost $12K–$30K a year. And while those masterminds deliver great value, they’re often built for corporate CEOs or entrepreneurs with teams of 10+. That’s not you.
You’re building a business as a woman 40+ who needs marketing made simple, sustainable, and doable now. That’s why Marketing Made Simple for Small Business exists.
My mentorship?
$4,997 for the year. Or $500/month if you prefer.
For a full year of support, strategy, and results, it’s the smartest money you’ll ever put into your business. PLUS, you get Lifetime Access into The Forum, our online networking community(value $1,397) and two 1:1 calls with Lindsay Pinchuk (each valued at $699.)
What if it doesn’t work?
We get it. Investing in yourself and your business is a big decision. And you might be wondering: “What if I join and nothing changes?”
Here’s our promise: If you show up, do the work, and apply the strategies inside Marketing Made Simple, your business will move forward.
This isn’t a passive course you’ll buy and forget about. It’s a mentorship — with weekly guidance, personalized feedback, and accountability baked in — designed to make sure you take action and see results.
You won’t be doing this alone. You’ll be surrounded by women just like you, led step-by-step through strategies that are simple to execute and proven to work.
The only way this doesn’t “work” is if you don’t show up. And if you’re accepted into this cohort, it’s because we believe you will show up.
That’s the guarantee: support, strategy, and mentorship that stick — as long as you do.
What if I don’t have enough time?
Building a business takes time — but wasting hours on marketing that doesn’t work costs you even more.
MMS is designed to simplify, not complicate. With clear strategies and weekly guidance, you’ll save time by focusing only on what moves the needle.
How long is this mentorship?
This is a year long mentorship. Lindsay believes that you cannot build a business overnight. This mentorship offers fundamental building blocks of small business marketing that you can implement while running your business. This format allows for teaching, implementation, questions and feedback. Having the right support system along the way will help to ensure longterm success.
How many women are in each cohort?
We intentionally keep MMS small and application-only at a maximum of 12 women per cohort.. That way, you’re not just another face on a Zoom call — you’re seen, supported, and mentored directly.
What if I’m not far enough along in my business?
MMS is built for women entrepreneurs who are serious about growing, whether you’re in year one or year ten. If you’ve got a business that sells a product or service — and you’re ready to attract more clients consistently — you’re ready.
What’s the format of the live calls?
Three times per month your cohort will meet for group strategy calls. Lindsay will teach a lesson on a principle of small business marketing and then open it up to Q+A. Once a month there will be a MMS Q+A across all cohorts.
You’ll walk away from these calls with new ideas, the ability to overcome roadblocks, and excited and refreshed to get started. Your cohort will vote on the regular time for your strategy calls when you start MMS. All calls are recorded and put up in the group in the event you can’t make it live.
How can I ask questions on a regular basis?
Ask your most pressing questions M-F within this chat in our community and have them answered within 3 business days by Lindsay. You’ll also receive ideas and strategies to try to grow your brand.
Am I able to connect with other members of MMS?
YES! This has been the most important part of this mentorship! The women in MMS have developed incredible relationships with one another through the online group and our calls. Connect with other small business owners for feedback and support. Lean on each other for opinions and work together in collaboration to make the needle move. Members have worked together on collaborative content, podcast + online interviews, giveaways, and more!
What are the E-Books, Checklists and Resources:?
You’ll get step-by-step instructions through Lindsay’s robust and growing library of BLUEPRINT FOR SMALL BUSINESS resources. When you’re a member of MMS and they drop to the public for purchase, they’re yours for free as a member.
You’ll also get access to ‘how-to’ videos and audio files guiding you through the principles you need to execute your marketing strategy and make your business explode.
What can I expect from the weekly assignments?
These assignments go along with the lessons. They’re designed to keep you on task and accountable. Every lesson in MMS is designed to move your business forward.
What is the difference between MMS and the Dear FoundHer Forum…?
MMS is a high touch mentorship where you get direct access to Lindsay Pinchuk, award-winning entrepreneur. The FORUM is a networking community. All members of MMS have access to the Forum, but not all members of the Forum are in MMS. MMS is for for those looking for more guidance and mentorship in their business development and marketing process.
We’re constantly adding to and growing the MMS community. Once you’re in, you’re IN, with access to everything that we add!
What if I’m nervous to apply?
That’s normal. Most women in MMS felt the same way. But if you’re reading this, it means you’re ready to stop guessing and start growing. Apply — and if it’s a fit, you’ll be stepping into the kind of support and clarity you’ve been waiting for.
Why we do not offer refunds…
Marketing Made Simple is application-only for a reason. We’re not looking for hobbyists or “dabblers” — we’re building a room of women who are serious about growing sustainable businesses.
That’s why we don’t offer refunds.
Instead, we make a different kind of promise: if you’re accepted, it’s because we believe you’re ready and able to do the work. And if you show up, lean in, and apply what you learn, you will see growth.
This isn’t a “buy it and see if it works” program.
It’s a mentorship designed to work when you work it.
So if you’re on the fence, ask yourself:
1. Am I ready to commit to my business and myself?
2. Am I willing to show up, take action, and be held accountable?
If the answer is yes, then this is exactly where you belong.
When you’re accepted to the program and you commit, you’re committing to the full payment structure for the year.
Marketing Made Simple is for you if…
You’re a female small business owner tired of wasting time on marketing that doesn’t work.
You want straightforward strategies that are easy to follow and delivers results.
You’re ready to put in the work and see your business grow.
In Marketing Made Simple, you learn how to build your brand and grow your bottom line, without a million followers or a million dollar marketing budget.
Why should you work with Lindsay Pinchuk?
With nearly 25 years of marketing + sales experience behind her, Lindsay Pinchuk is an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, podcaster, small business champion, and Mom.
Lindsay left corporate America and founded her first company, bootstrapping it from $0 to 7-figures in two years. She turned a profit in year one and created unique partnerships with Target, Nordstrom, The Honest Company, Seventh Generation, Huggies, ULTA and many more.
Eventually she grew the company to 7-figures year-over-year in revenue, and built its community to reach over 3MM users monthly. Less than a decade later she led her company’s acquisition by a large agency holding company.
Since 2010, Lindsay’s lent her expertise to 300+ television segments, given interviews on 75+ podcasts and has been featured in or contributed to stories in Fast Company, Time Magazine, The Wall Street Journal, Parents.com, Babycenter.com, “The Doctors,” “Access Live,” The Chicago Tribune, Crain’s Chicago Business, Chicago Magazine and many more as both as a parenting/lifestyle expert, AND as an entrepreneur/small business expert.
Following a successful exit, Lindsay created Dear FoundHer… to support women business owners over the age of forty. What started as a podcast is now a movement complete with a weekly Substack, online networking community, group mentorship (MMS), live events, workshops and more.
Lindsay is now a consultant, mentor, public speaker and teacher, working with businesses, both large and small, to make their marketing simple through cost-effective strategies.
You can also find her behind the mic of her weekly podcast Dear FoundHer... where she’s shared conversations with some of the world’s most successful female founders including Bobbi Brown; Rebecca Minkoff, Gail Simmons, Katie Sturino, Dr. Becky Kennedy of Good Inside, Peloton’s OG Instructor, Jenn Sherman, and over two hundred more.
Get in before the doors close…
We’ll be taking applications until September 28th or until we’re full.
We start on October 10th.
This is the last time in 2025 to join MMS and chance your business forever.